WGWG Radio Releases Mobile App, Expands Digital Presence

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Gardner-Webb’s Station Launches Access for Apple, Android Users

BOILING SPRINGS, N.C. – Gardner-Webb University’s radio station WGWG expanded its digital presence this week with the release of an original app for mobile devices. Both Apple and Android users can download the application from their stores to listen in live to the station and access on-demand programming, along with other mobile-exclusive features, free of charge.

“By adding the app, we make tuning in much easier and specialize it to work with mobile devices—whether it’s a tablet or a smartphone,” said Jeff Powell, WGWG operations manager. “This is specifically designed for that small medium so that it works really well. The initial feedback is good.”

The release of the mobile app on Oct. 6 became another milestone in the station’s efforts to reach audiences using a variety of digital formats. In early 2014, WGWG sold its longtime radio frequency, 88.3, as it transitioned to an Internet-only model of distribution. The station now utilizes multiple platforms to reach its audience by using WGWG.org to live stream over the Internet in combination with on-demand programming through SoundCloud.com, videos on YouTube.com, along with regular updates pushed through the station’s Facebook and Twitter pages.

With the release of the app, these separate platforms were brought together as a unified whole. “The App brings everything together—it brings the live stream together with the website, access to all our different programming—whether it’s music, on-demand talk programming or videos on our YouTube channel—along with several ways to contact the station,” Powell said.

The app not only changes the way listeners hear from the station, but also how they interact with it. With just a tap of the screen, app users can call, email or record a short voicemail to WGWG, and can even set an alarm for the station to play at a particular time.

Sports audiences will also benefit from the app. “GWU sports fans will have access to athletic games through the app, making it easier for them to follow along,” said WGWG General Manager Noel Manning.

The WGWG app is available as a free download on the Apple store and Google Android store for smartphone and tablet devices.

WGWG operates daily programming from the campus of Gardner-Webb University in the Elliott House, 106 Emily Lane in Boiling Springs, N.C. Listening live on the web remains available through WGWG.org while on-demand programming can be found at soundcloud.com/wgwgdotorg. Find WGWG on Facebook at Facebook.com/wgwgradio and on Twitter at @wgwgdotorg.

Located in Boiling Springs, N.C., Gardner-Webb University blends a liberal arts core curriculum with more than 55 major and minor professional programs of study, a comprehensive academic experience that flows from our Christian commitment to intellectual freedom, service and leadership.