WGWG: Alive and Well (Despite Rumors to the Contrary)

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WGWG.org Continues to Offer New Learning Opportunities for Students 

BOILING SPRINGS, N.C. — Gardner-Webb University’s longtime radio station WGWG continues to offer programming through their online presence at WGWG.org, which officials say is opening up new training opportunities for students while maximizing their global reach, even as the sale of the FM frequency is expected to be finalized on March 31.

In November, officials with Gardner-Webb University announced the pending sale of their long-standing FM radio frequency 88.3 following approval from the Federal Communications Commission (FCC).  The purchase of the frequency by New Life 91.9 WRCM, part of Columbia International University (Columbia, S.C.), will occur on Monday.

“While the purchase of the frequency has been in negotiation for several months, everything has now been approved by the FCC,” said WGWG General Manager Noel Manning.  “We expect the frequency transition to be complete next week.”

In June, Gardner-Webb unveiled plans to transition the campus radio station WGWG to an Internet-only model of distribution.  WGWG is now operating daily programming from the studios located at the Elliott House, 106 Emily Lane in Boiling Springs, N.C.  By utilizing the online platform more fully, WGWG officials have already been successful in satisfying their current audience and expanding their base.  “We have already attracted new online listeners to the station and have already noticed people from around the world have been tuning in,” said Jeff Powell, WGWG operations manager.  “We have also expanded the hands-on opportunities for students to learn radio, audio, broadcast announcing, public speaking, and writing and believe our radio interns are receiving first-rate experience.”

Sophomore Liv LuVisi is one example of a student who has continued to benefit from her experience as an intern for WGWG.org.  “I was intending to major in psychology, but my mind was quickly changed when I began volunteering at WGWG.org, GWU Radio,” LuVisi explained.  “Thanks to my experiences at WGWG, I gathered the confidence to apply for—and ultimately receive—a summer internship at Boise, Idaho’s No. 1 Hit Music Station as a freshman. I had 100,000-plus people listening to me on the air all summer long, and that was something I could not have experienced without the training and inspiration I received through my WGWG.org internship.”

The only physical items included in the sale are the FM signal (88.3) and the property and equipment located at the radio tower site in Mooresboro, N.C.  The studios and equipment at the Gardner-Webb main campus and WGWG call letters are not being sold.

WGWG began as a radio club in 1961, and transitioned into FM radio in 1974.  Under the leadership of Ellis Greenway and Allen Setzer in the early FM years, the foundations were built for future enhancements and technological transitions. WGWG.org will continue to offer a variety of music and shows including student/ faculty/staff-produced content, Gardner-Webb athletics and original programming produced by community volunteers. Last year, 19 students were active in WGWG on the air and behind the scenes. Faculty and staff members are already taking advantage of using wgwg.org for their departments and programs through on-air shows available live, on-demand and through social media.

WGWG.org plans to increase these opportunities as well, and is currently offering on-demand audio archives and downloads of Gardner-Webb athletics broadcasts.WGWG.org is available on via computer and mobile device with the Tune-in Radio app. The station is also reviewing options for adding an original mobile app. On demand programming remains available at soundcloud.com/wgwgdotorg. WGWG can be found on Facebook at Facebook.com/wgwgradio and on Twitter at @wgwgdotorg.

Located in Boiling Springs, N.C., Gardner-Webb University blends a liberal arts core curriculum with more than 55 major and minor professional programs of study, a comprehensive academic experience that flows from our Christian commitment to intellectual freedom, service and leadership.