GWU Professor Discusses JFK’s Effective Use of Media Outlets to Advance His Message

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Dr. Lisa Leudeman Discusses Kennedy’s Masterful Use of Media

BOILING SPRINGS, N.C. – As the nation remembers the assassination of President John F. Kennedy 50 years ago, individuals are reflecting on elements of his legacy that are sometimes overshadowed by his premature death.  For instance, JFK utilized media, particularly photography and television, to effectively connect with his audience and to advance his political agenda. WGWG’s Jeff Powell talks with Dr. Lisa C. Luedeman of Gardner-Webb University’s Communication Studies department.  In this exclusive interview, Dr. Luedeman discusses President Kennedy’s understanding and use of the media to craft his image and communicate with the public.

Click here to listen to the full interview with Dr. Leudeman:


Located in Boiling Springs, N.C., Gardner-Webb University blends a liberal arts core curriculum with more than 55 major and minor professional programs of study, a comprehensive academic experience that flows from our Christian commitment to intellectual freedom, service and leadership.