gardner-webb university

Support WGWG Through Underwriting
"Do you own or are you part of a business that is looking for a cost-effective way of getting your company's name and information to thousands of people? You can do that, plus help a public service radio station at the same time through underwriting WGWG." - Paul Foster, WGWG Development Coordinator
What is underwriting?

Underwriting is a cost-effective investment in public relations, image promotion and recognition. Rather than buying a 30 or 60 second commercial, your business receives on-air credit at the beginning and end of each program, or hourly as length allows. Don't let your name get lost in the commercial radio confusion. Let WGWG's exclusive identification work for you.

Your announcement informs the listener who you are and what you provide, and that you are making their favorite program possible.

Underwriting Example:

"This broadcast of [Program Choice] on WGWG is made possible in part by [Your firm's name], offering [Description of your firm's services], [Your firm's slogan here]. More information about [Your firm's name] is available at [Your firm's address and contact info]. [ Your firm's name ] is a proud supporter of programming on WGWG 88.3 - Radio for the People.

What are the benefits of Underwriting WGWG?

This is your chance to reach listeners from Gastonia, NC to Greenville, SC and everywhere in between. First, you will get the greatest geographical reach for your dollar, at a lower rate than prices offered by commercial stations. WGWG's 50,000-watt signal reaches 16 counties in North and South Carolina. Second, there is less listener tune-out because your message comes through loud and clear and won't get lost in the shuffle of commercial station chatter.

What are my Underwriting options?

You can invest on a yearly, monthly, or weekly level. Underwriting packages are available to meet a variety of marketing goals and budget constraints. Please contact WGWG Underwriting manager, Paul Foster, by calling him at (704) 406-3221 or emailing pfoster@gardner-webb.edu.

WGWG Sports Broadcast Opportunities

WGWG is the flagship station for Gardner-Webb University football and basketball (Men's and Women's) as well as defending state champion Byrnes High School Rebel football. Please contact Paul Foster by email or by phone at (704) 406-3221 for more info on how your company can sponsor these exciting athletics broadcasts.

Business Partners and Support

WGWG 88.3 FM exists on funding provided by Gardner-Webb University, individuals, organizations, and businesses.

Program underwriting (sponsorship) on WGWG is more than a way of promoting your business, organization, or event. It also demonstrates your interest in the quality of programming on WGWG while we connect you to our listening community.