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What Can I Do With A Major In Advertising?

ACCOUNT MANAGEMENT

Sales

Development

Marketing

Administration

 

EMPLOYERS

Advertising agencies

Corporate advertising departments

Specialty advertising firms

Consulting firms

Marketing firms

Self employed/Freelance

 

STRATEGIES

Gain sales experience. Work in sales at campus newspaper or radio station.

Develop organizational and communication skills. Learn to think strategically.

 

CREATIVE SERVICES

Art

Copywriting

Print Production

Publishing

Technical Writing

 

EMPLOYERS

Advertising agencies

Consulting firms

Publishers including: Trade books, Paperback, Educational materials, Technical, scientific and medical texts

Internet sites

 

STRATEGIES

Develop and strengthen art skills. This is the creative side of advertising. Compile a portfolio of writing, graphics and ideas. Gain knowledge of production and printing. Work with college or regional magazines and campus publications. Take technical writing courses for technical areas of interest. Learn how to sell your ideas. Get experience in the field, even if unpaid.

 

MEDIA

Advertising Sales

Planning/Buying

Public Relations/Promotion

Research

Design, Art and Production

Direct Marketing -Direct marketers advertise directly to the customer through mail, magazines, radio, or TV to get an immediate response by telephone, mail, or fax.

 

EMPLOYERS

Advertising agencies

Business corporations

Publishers

Television

Radio

Newspapers

Magazines

Government agencies

Internet marketers

 

STRATEGIES

Secure internships. Get practical experience through part-time or summer positions. Develop creativity and learn to take initiative. Join campus or local newspaper or radio advertising staff. Create a portfolio.

 

RESEARCH

Statistics

Focus Group Moderation

Interviewing

Project Management

Supervision

 

EMPLOYERS

Advertising firms

Corporate advertising departments

Specialty advertising firms

Research laboratories

Consulting firms

 

STRATEGIES

A Master’s or Ph.D. may be required for advanced statistical analysis. Need experience with statistics, data interpretation, and writing. Complete a co-op program or internship at a market research firm. It is critical to be computer literate and somewhat mathematically adept since research tends to involve “number crunching.”

 

PUBLIC RELATIONS

Special Events

Media Relations

Risk and Crisis Communication

Health Communication

Fundraising

 

EMPLOYERS

Public relations firms

Corporate in-house public relations departments

Trade associations

Government agencies

Colleges and universities

Non-profit organizations

Labor unions

Hospitals

 

STRATEGIES

Get practical experience, even if unpaid. Perfect public speaking ability. Demonstrate enthusiasm, interpersonal skills, persuasion, teamwork, integrity, good judgment, and intelligence. Develop creativity and initiative. Secure internships, even if unpaid.

 

GENERAL INFORMATION

For advertising management positions, courses should include marketing, consumer behavior and market research.

 

Promoting experienced staff fills most advertising positions. Be willing to start in an entry-level position in order to get your foot in the door.

 

Be willing to relocate to larger markets such as New York, Chicago or Los Angeles for more job opportunities.

 

Obtain experience through a summer job, part-time job or internship.

 

Save work along the course of your studies and employment to be used for a portfolio. It is better to have too much to choose from instead of too little.

 

You may need additional areas of expertise for newspaper or television, such as printing and photography.

 

Overall, individuals in the advertising area need to be excellent communicators, good listeners, team players, professional, hard working, creative, flexible and enthusiastic.

 

Prepared by the Career Planning staff of Career Services at The University of Tennessee, Knoxville. (2005) UTK is an EEO/AA/Title VI/Title IX/Section 504/ADA /ADEA Employer