Course Catalog

Broyhill School of Management

Nationally Accredited by the Association of Collegiate Business Schools and Programs. Became the University’s first endowed school in 1981 with a gift from the Broyhill Foundation of Hickory, North Carolina.

 

FACULTY

Dean of the School of Business, Dover Chair: Professor A. Negbenebor

Associate Dean of the School of Business: Associate Professor V. Graham

Professors: I. Bottoms, S. Camp, R. Spear, E. Godfrey, T. Meaders

Associate Professors: S. Johnson, C. Metcalf, F. Policastro, R. Mellbye

Assistant Professors: J. Nall, D. Smith, L. Xiao, S. Kim

Instructors: G. Dib, O. Zamora, S. Mankins

Professor and Distinguished Executive in Residence: C. Tichenor

 

MISSION

The Godbold School of Business provides undergraduate and graduate professional training within the scope of a Christian-based, liberal arts university, building on the skills in learning and critical thinking that the liberal arts foster.

 

VISION

The Godbold School of Business functions to support the mission of Gardner-Webb University by providing both graduate and undergraduate professional training in the business disciplines to a diverse student population. It enhances the scope of the university by applying the learning and analytical skills fostered by the liberal arts and the moral and ethical values of the Christian faith to the practice of business activities in the domestic and world-wide arenas. It also encourages both its faculty and its students to pursue life-long learning, to value service to God and humanity, and to build character in students.

 

MOTTO: “For God and Humanity Through Business”

 

GOALS

  1. To provide both undergraduate and graduate professional training in the business disciplines to a diverse student population;
  2. To enhance the scope of the University by applying the learning and analytical skills fostered by the liberal arts and the moral and ethical values of the Christian faith to the practice of business activities in the workplace; and
  3. To encourage both its faculty and its students to pursue life-long learning, and to value service to God and humanity

 

STUDENT LEARNING OUTCOMES

Students who choose to major in any field of study offered by the Broyhill School of Management will:

 

  1. adapt to professional careers in business, government, and other areas of human endeavor where organizational, managerial, and analytical skills are vital for success;
  2. learn new managerial skills that require knowledge of computer applications in business;
  3. respond to change in a dynamic, global marketplace and demonstrate high ethical standards in their places of work;
  4. expand their knowledge base by pursuing further studies in graduate or professional schools;
  5. incorporate global and ethical perspectives across the curriculum; and
  6. be able to apply quantitative techniques, computer techniques, and other elements of critical thinking to managerial problem solving.

Student learning outcomes specific to each major offered by the school are described in the appropriate sections that follow.

 

MAJOR FIELDS OF STUDY

The school offers seven majors leading to the Bachelor of Science degree:

 

Accounting

Business Administration

Computer Information Systems

Economics/Finance

International Business

Healthcare Management

Marketing

 

SECOND MAJOR

A student seeking a second major in any degree offered by the Broyhill School of Management must meet all of the requirements for the primary degree in business. If the student seeking a second major is already a business student in a business degree program as the primary major, the student must complete 30 hours toward the second major, at least 21 of which must meet the course requirements for the second major with any remaining hours approved in a written plan by the student’s advisor.

 

MINOR FIELD OF STUDY FOR NON-BUSINESS MAJORS

The Broyhill School of Management recognizes that some students, who do not major in business, may want to have an understanding of basic business disciplines. Therefore, the Broyhill School of Management offers a minor in business administration for students who are not majoring in business.

 

MAJOR FIELDS OF STUDY DETAIL

The Common Professional Component (36 hours) is a set of core courses that is required by the Broyhill School of Management for all business majors. The following courses are required in the Common Professional Component:

 

ACCT 213, 214

BADM 300, 304, 305, 360, 480

CISS 300

ECON 204

FINC 312

MGMT 316

MRKT 300

 

ADDITIONAL REQUIREMENTS: All business students (including transfer students) are expected to complete MATH 105 and either MATH 110, 151 or 219, except that Computer Information Systems majors with the Information Technology option are expected to complete MATH 151 and either MATH 302 or 311. All business students are expected to complete ECON 203 within the general studies core. A minimum grade of C (2.00) is required in all major and minor Gardner-Webb courses, the Common Professional Component, and the economics and math courses specified as additional requirements, whether taken at Gardner-Webb or transferred from another institution.

 

For cases in which a student’s primary major requires the same course as a business secondary major or the non-business minor, the duplication will be resolved by selecting substitute courses from the same general field of study.

 

ACCOUNTING (21 HOURS)

STUDENT LEARNING OUTCOMES

Students will develop the accounting and analytical skills in order to acquire entry level positions.

 

COURSE REQUIREMENTS

ACCT 313, 314, 315, 400, 425, 435, and 450

 

Note: At least half of the accounting courses listed above must be taken at Gardner-Webb University.

 

Click here to view the courses for the Accounting program.

 

BUSINESS ADMINISTRATION (21 HOURS)

STUDENT LEARNING OUTCOMES

Students will understand basic concepts of human relations management, organizational behavior, and production/operations management necessary to manage a modern business or not-for-profit organization.

 

COURSE REQUIREMENTS

MGMT 410, MGT 416 and MGMT 450 and four courses selected from the following:

BADM 325, 340

MGMT 330, 400, 403, 422, 431, or 485

FINC 320

MRKT 466

 

Note: If BADM 325 is used to satisfy a general studies core requirement, it cannot be used to satisfy a course requirement for this major.

 

Click here to view the courses for the Business Administration program.

 

COMPUTER INFORMATION SYSTEMS (21 HOURS)

STUDENT LEARNING OUTCOMES

Students will apply information technologies and business knowledge to achieve strategic objectives in organizations.

 

COURSE REQUIREMENTS

Students completing the Computer Information Systems degree will take the following five courses and two courses from either an Information Systems Emphasis or an Information Technology Emphasis:

 

CISS 201 Programming Language

CISS 371 Systems Analysis and Design

CISS 433 Database Management

CISS 460 Data Communications and Networking

CISS 470 Strategic Information Management (Capstone Course)

Information Systems Emphasis (Option 1), choose two courses from:

ACCT 400 Accounting Information Systems

CISS 432 Information Systems Project Management

CISS 485 Topics in Computer Information Systems

 

Information Technology Emphasis (Option 2), choose two courses from:

CISS 285 C Programming Language

CISS 423 Survey of Programming Languages

CISS 471 Software Engineering

CISS 485 Topics in Computer Information Systems

(This option also requires that the student complete MATH 151 and

either MATH 302 or 311 as part of the general studies core or as

additional requirements.)

 

Click here to view the courses for the Computer Information Systems program.

 

ECONOMICS/FINANCE (21 HOURS)

STUDENT LEARNING OUTCOMES

Students will be able to apply and critique the financial operations of business firms from a managerial perspective and manage the investment resources of individuals and business firms.

 

COURSE REQUIREMENTS

MGMT 416, FINC 313, and five courses selected from the following (in consultation with the advisor):

ECON 302, 303, 304, 311, 401, 402, 403, 404, 405, or 480

FINC 301, 320, 420, 425, 430, or 460

 

Click here to view the courses for the Economics/Finance program.

 

HEALTHCARE MANAGEMENT (21 HOURS)

STUDENT LEARNING OUTCOMES

Students will gain a well-rounded and thorough course of study in the healthcare management field to position them to be competitive in the healthcare management workforce.

 

COURSE REQUIREMENTS

HCMG 200, 300, 303, 310, 315, 400, 420

 

Click here to view the courses for the Healthcare Management program.

 

INTERNATIONAL BUSINESS (21 HOURS)

STUDENT LEARNING OUTCOMES

Students will be able to distinguish between domestic and international markets and apply basic concepts of international trade to culture, history, and politics.

 

COURSE REQUIREMENTS

ECON 401

FINC 460

MGMT 410

MRKT 466

POLS 401 (or 321 or 351)

 

In addition, the student must demonstrate proficiency in English plus one foreign language at the 201 level, and must choose one of the following options:

 

  1. Six hours of additional foreign language above the 201 level; or
  2. If the student’s native language is other than English, six hours of business courses at or beyond the 300 level (with approval of the student’s academic advisor).

Majors will be strongly encouraged to participate in a foreign study program through the Council on International Educational Exchange (CIEE) or through Gardner-Webb sponsored programs abroad. While abroad, students will be advised to take one course from the Common Professional Component. Students should plan their budgets accordingly.

 

Click here to view the courses for the International Business program.

 

MARKETING (21 HOURS)

STUDENT LEARNING OUTCOMES

Students will understand basic concepts of marketing, managing and promoting sales or services for a business or not for-profit organization.

 

COURSE REQUIREMENTS

MRKT 410, 420 and 466 and four of the following (with the approval of the student’s academic advisor):

MRKT 302, 304, 310, 402, 404, 406, or 408

MGMT 416, 485

ECON 401

 

Click here to view the courses for the Marketing program.

 

MINOR FIELD OF STUDY FOR NON-BUSINESS MAJORS DETAIL

BUSINESS ADMINISTRATION (18 HOURS)

ACCT 213, ECON 204, and four courses from the Common Professional Component (excluding BADM 480)

 

Note: A minimum grade of C (2.0) must be earned in all business courses taken for the minor. For cases in which a major external to the Broyhill School of Management requires ACCT 213 and the selected minor also requires ACCT 213, ACCT 214 becomes the substitute course to fulfill the requirements of the minor. Other duplications should be resolved by selecting substitute courses from the same general field of study.

 

ADDITIONAL REQUIREMENTS FOR TRANSFER MAJORS

All students transferring under the Comprehensive Articulation Agreement must complete or transfer MATH 105 and 110 and ECON 203. Additionally, all students transferring from a community college are strongly recommended to take the following courses as part of their community college programs: ACCT 213, ACCT 214, ECON 203, ECON 204, and CISS 300.

 

SPECIAL PROGRAMS OFFERED BY THE SCHOOL

DELTA MU DELTA HONOR SOCIETY

Delta Mu Delta is the International Honor Society for Business Administration. The purposes are to promote higher scholarship in training for business and to recognize and reward scholastic achievement for business majors. It is open to juniors and seniors with a GPA of 3.8 and above and who are in the top 10% of their class.

 

Majors:*AccountingBusiness AdministrationComputer Information SystemsEconomics / FinanceInternational BusinessMarketingHealthcare Management
Core:
ACCT 213
ACCT 214
BADM 300
BADM 304
BADM 305
BADM 360
BADM 480
CISS 300
ECON 204
FINC 312
MGMT 316
MRKT 300

ACCT 313
ACCT 314
ACCT 315
ACCT 400
ACCT 425
ACCT 435
ACCT 450
MGMT 410
MGMT 416
MGMT 450

Four Courses:
BADM 325
BADM 340
FINC 320
MGMT 330
MGMT 400
MGMT 403
MGMT 422
MGMT 431
MGMT 485
MRKT 466
CISS 201
CISS 371
CISS 433
CISS 460
CISS 470
and
Option 1:
Two Courses:
ACCT 400
CISS 432
CISS 485
or
Option 2:
Two Courses:
CISS 285
CISS 423
CISS 471
CISS 485
FINC 313
MGMT 416
Five Courses:
ECON 302
ECON 303
ECON 304
ECON 311
ECON 401
ECON 402
ECON 403
ECON 404
ECON 405
ECON 480
FINC 301
FINC 320
FINC 420
FINC 425
FINC 430
FINC 460
ECON 401
FINC 460
MGMT 410
MRKT 466
POLI 401 (or
321 or 351)
Option 1:
for those
speaking
English
as a first
language
six hours of
foreign
language
above 201
level
Option 2:
(for those
speaking
English
as a second
language)
Six hours of
business
courses
at 300 level
or above
MGMT 410
MRKT 420
MRKT 466
Four Courses:
BADM 360
ECON 401
MGMT 416
MGMT 485
MRKT 302
MRKT 304
MRKT 310
MRKT 402
MRKT 404
MRKT 406
MRKT 408
MRKT 466
HCMG 200
HCMG 300
HCMG 303
HCMG 310
HCMG 315
HCMG 400
HCMG 420
Total Hrs.57575757575757

 

*NOTES:

  1. ECON 203 is a prerequisite for ECON 204 and should be taken within the general studies core.
  2. MATH 105 and MATH 110 are required for all majors, except for the Computer Information Systems major with the “Option 2” emphasis, which requires MATH 151 and either MATH 302 or MATH 311.

 

BROYHILL SCHOOL OF MANAGEMENT
TWO-YEAR COURSE ROTATION
Every SemesterEvery FallEvery SpringOdd FallEven FallOdd SpringEven Spring
ACCT 213
ACCT 214

BADM 300
BADM 304
BADM 305
BADM 325
BADM 480

CISS 160
CISS 300

ECON 203
ECON 204

FINC 312

HCMG 200

MGMT 316
MGMT 416

MRKT 300
ACCT 313
ACCT 435

CISS 300
CISS 371

ECON 401

HCMG 300
HCMG 420

MGMT 403
MGMT 410

MRKT 410
MRKT 466
ACCT 314
ACCT 400
ACCT 450

BADM 360

CISS 201
CISS 433
CISS 470

FINC 313
FINC 460

HCMG 303

MGMT 400

MRKT 420/
MGMT 422
ACCT 425

CISS 432

ECON 304

FINC 301

MRKT 402
ACCT 315

CISS 471

ECON 402

FINC 320

HCMG 315

MRKT 302

BADM 340

ECON 311
ECON 303

FINC 425

HCMG 310

MRKT 304
CISS 423

ECON 302

FINC 420

HCMG 400

MGMT 450

MRKT 406

 

The rotation is for general information only and should not be relied on for long-term planning. Actual course offering each semester are based on many factors, and the schedule may vary from this rotation. Scheduling each semester is published by the Registrar. Other catalog courses are offered only as needed.

 

GRADUATES IN EXECUTIVE MANAGEMENT (GEM)

The Godbold School of Business offers a program for business majors designed to enhance their status in the hiring market as management-track employees. The GEM program provides an added dimension to the student's experience by having a significant portion of the coursework taught by professors with corporate experience as chief executive officers, chief operating officers, judges or managing partners of major business or publicsector organizations. To be eligible for a GEM certificate, business majors must:

 

  1. Maintain an overall grade point average of 3.0 or higher
  2. Complete all requirements for a Bachelor of Science Degree in the Broyhill School of Management, including five courses designated as GEM courses
  3. Adhere to more stringent requirements in those courses designated as GEM courses with respect to both workload and grading scales
  4. Complete as a course of study an overseas experience approved by the Broyhill School of Management
  5. Attend annual receptions and retreats sponsored by the GEM program
  6. Pay an additional fee for participation in the GEM program

 

Click here to view the courses for the Broyhill School of Management.