Course Catalog

Business Administration

The Bachelor of Science Degree with a major in Business Administration, offered through Gardner-Webb’s Broyhill Undergraduate School of Management, provides a comprehensive study of business principles as related to marketing, administration and management. With a four-year degree in Business, one can pursue employment opportunities in a variety of supervisory and entry level management positions, including public accounting firms, wholesalers, retailers, banks and insurance companies.


Goals and Objectives


  1. To be able to understand basic concepts of human relations management, organizational behavior, and production/operations management necessary to manage a modern business or not-for-profit organization.
  2. To incorporate global and ethical perspectives across the curriculum.
  3. To be able to apply quantitative techniques, computer techniques, and other elements of critical thinking to managerial problem solving.



Prior to enrolling in the Business Administration Program the applicant should have the following courses in his or her academic transcript:


  • 60-64 semester hours from a regionally accredited junior college or senior college
  • English 101

Some courses required for admission may be completed concurrently with course work by taking such courses offered in the curriculum. Such concurrent enrollment for courses required for admission must be completed within the first year of enrollment and may extend the time required to complete the degree program. The following may be completed by concurrent enrollment within the first year of the program:

Accounting Principles (2 courses equivalent to ACC 213 and 214)

Macroeconomics (1 course equivalent to ECO 203)

Microeconomics (1 course equivalent to ECO 204)

Business Communications (1 course equivalent to BAD 325)

Business Law (1 course equivalent to BAD 300)

Principles of Marketing (1 course equivalent to BAD 318)

Principles of Management (1 course equivalent to MGT 316)

English 102 (1 course)

Coursework in College Algebra or equivalent


Failure to register for a course required for admission will prohibit the student from registering for any subsequent semester until courses required for admission are complete.



As with all GOAL majors, approximately half of the Business Administration track consists of our Core Curriculum of Liberal Arts (see Core Curriculum). A student must complete 33 hours in the Business Administration major, 15 of which must be completed with the University. The specific classes required for the Business Administration degree consist of the following:


  • BAD 304 Applied Business Statistics
  • BAD 305 Quantitative Methods
  • BAD 312 Financial Management
  • BAD 360 International Business
  • BAD 480 Business Policy
  • CIS 300 Management Information Systems
  • MGT 410 Entrepreneurship
  • MGT 416 Production and Operations Management
  • MGT 485 Leadership

Choose two courses from the following


  • BAD 340 Integration of Faith and Business
  • MGT 400 Human Resource Management
  • MGT 403 Human Behavior in Organizations
  • MGT 466 International Marketing


Click here to view the courses for the Business Administration program